Wendy’s: History and Life After Dave Thomas.”
Unit Four Case Analysis
Read the Real CASE ANALYSIS in Page 814 on “Wendy’s: History and Life After Dave Thomas.”
Write a 3 to 5 Page paper (1000 to 1500 words) in APA format. Below is a recommended outline.
1. Cover Page (See APA Sample paper)
2. Introduction
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Discuss the role of qualitative research in helping Wendy’s expand further in the United
States.
b. Define the sections of a questionnaire you would develop for assessing consumer
preferences for fast- food restaurants.
c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for
your questionnaire.
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)
a. A thesis statement
b. Purpose of paper
c. Overview of paper
3. Body
a. Discuss the role of qualitative research in helping Wendy’s expand further in the United
States.
b. Define the sections of a questionnaire you would develop for assessing consumer
preferences for fast- food restaurants.
c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for
your questionnaire.
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations
5. References – List the references you cited in the text of your paper according to APA format.
(Note: Do not include references that are not cited in the text of your paper)