Your final project for the Business and Technical Writing course is worth 30% of your course grade and requires you to write an informal proposal in letter form. Your work must be your own.

Business and Technical Writing
Purpose
Your final project for the Business and Technical Writing
course is worth 30% of your course grade and requires you
to write an informal proposal in letter form. Your work must
be your own.
Important: Don’t submit your final draft for this project until
you’ve received the evaluations of all your previous written
exams, so you can make use of the evaluator’s comments to
improve your final project.
Preparation
Before you begin this project, review pages 8–16 in Proposals
and Special Projects, which is related to writing informal,
internal proposals. Also study the differences between
proposals and reports (like your field investigation report).
Figure 3 shows the general style and basic format you’ll
use for this final exam. Also review the formatting for a fullblock style business letter, covered in Writing Effective
Communications. Review the explanation provided in each
study unit related to writing style, tone, audience, word
choice, grammar, spelling, and punctuation.
Gather the brainstorming, freewriting, and graded exams
you’ve already prepared for previous assignments about
Phoenix Advertising. You’ll build on some of the details you
developed and incorporate suggestions from the instructors
evaluating your previous work. You’ll also have to brainstorm further in order to create facts, figures, names,
numbers, analysis, and proof to support your plan of
action in your proposal.2 Business and Technical Writing
Background Information
Here’s a brief review of the scenario; also review the full
information provided in the exam section of Organizing,
Illustrating, and Researching Your Material. Phoenix
Advertising, with its main headquarters in Charlotte, North
Carolina, serves clients that include banks, insurance companies, and retail chains. You’re vice president of human
resources management at Phoenix. You report directly to
Gregory S. Forest, the company president.
You’ve already investigated the branch and provided a report
on the problems there and your recommendations for managing them (for study units Organizing, Researching, and
Illustrating Your Material and Writing the Report). Mr. Forest
has reviewed that report and now wants you to present to the
executive team a specific proposal developing one of the recommendations you gave. Following are the primary problems
covered in the scenario but also carefully review the underlying causes you discovered in your investigation (which you
created from your imagination).
In the last three months, two of the top management people—
an art director and an account executive—have left the branch.
Each left for a position with a competing agency.
Three of the graphic designers and four of the copywriters
are threatening to quit because they feel their creative efforts
are being rejected or revised without consultation. They want
to be part of a collaborative team, not produce work that the
art directors and account executives evaluate arbitrarily.
In an attempt to show increased profitability, the branch
is accepting all potential clients without evaluating the
accounts in terms of current project workload. As a result,
without being given any notice and without compensation for
the additional hours, all employees are working long hours
several days each week. Employee morale and productivity
seem to be decreasing with each passing day.Final Examination 3
Process