Who are your customer visionaries and where will you find them? • What problems do these customers have? • How aware are customers of the problem? • What is the magnitude of this customer pain?

Key Task #1: Chart out answers to each of these questions for your core product idea. Make a
table that summarizes each question and your answer to the question (a spreadsheet is fine).
Based your answers, please color-code your answers to identify the level of validation for your
answer to each question: GREEN – green means that you have compelling
quantitative/qualitative support for your answer from analyzing both the analogs and antilogs,
data from the early adopters and early majority, or industry experts, and you are willing to stake
your venture (i.e., your grade in this class) on the validity of this information. YELLOW – means
you have partial quantitative/qualitative support for your answer based on analogs, antilogs, from
early adopters/early majority, or from industry experts. RED — means that your answer is still a
SWAG. The Yellow and Red answers are going to be the basis of your hypotheses.
Problem:
• Who are your customer visionaries and where will you find them?
• What problems do these customers have?
• How aware are customers of the problem?
• What is the magnitude of this customer pain?
Solution:
• What are the key features/attributes of your product/service?
• What specific problems will these features/attributes solve?
• What is the minimum feature set (i.e., minimum viable product) that you can launch with
to reach the early adopters? Which features does the MVP leave out?
• What current solutions does the customer utilize now?
Customer Segments:
• Who are the different customer segments that will purchase/use your product/service?
• What market type are you entering into? New product in existing market? Re-defining/resegmenting
an existing market? Create a new market?
• What are the key attributes of the early adopters v. early majority in targeted customer
segments?