A profile of Joelle Smart, a hairdresser with a new salon location in the basement of her home .
2. What personal angle can you present on this topic? (Consider what is new about the topic or what unique perspective can be shared about this topic.)
Smart opened a salon on Main Street in the Westside neighborhood of Springfield in 1986. Recently, due to a boom in the real estate market by young professionals, the
landlord of the salon has nearly doubled Smart’s rent. Many new chain stores, restaurants, and coffee shops are lining up to pay the increased rent, but Smart can no
longer afford to stay in business on Main Street. In an attempt to keep her business running and continue to provide services for her clients, she is now operating out
of the basement of her home .
3. What is your purpose for writing? (What do you hope to accomplish? Why are you writing?)
The purpose is to describe Smart’s struggle to stay in business due to rent increases on Main Street as a larger indication of the negative results that have come from
the neighborhood’s growth .
Analyzing Your Readers
You will be writing your Profile essay to your local community. Imagine you might submit the Profile to your local newspaper or have it shared in a community
newsletter; the readers of those publications make up your target audience. In two to three paragraphs, define your local community and describe what makes it unique.
What are the needs, expectations, motivations, backgrounds, demographics, and experiences of community members? How will those influences impact your word choice,
level of formality, and overall message?
The Westside community is unique in that it’s an old neighborhood with a great deal of history. As many of the older, longtime residents are dying, moving into nursing
homes, or downsizing in other areas of the city, young professionals have started moving in. When these college-educated men and women started to buy real estate in
the area, the commercial district also boomed. Over the last 5 years as the real estate boom has only continued to rise, many longtime retailers can’t afford the rent
increases and are being forced out in exchange for new businesses.
Springfield’s older residents have built a relationship with the older retailers in town and are committed to giving them their business. They are not happy about the
chain coffee shops or other franchises moving in. Interestingly the independent nature of the commercial district is what originally attracted many of the younger
population, yet they are giving their business to the new, higher-end retailers that are replacing many of the older shops.
The community is represented by new shop owners who are thriving and old retailers that are barely hanging on or are forced to close or relocate. Their customers are
also a mix of new and longtime residents, but the new, young professionals are quickly becoming the majority. They are college-educated with young children, and most
are married . My tone will need to be formal because this is primarily a well-educated group.