Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale. Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar

Please respond to the following: “Marketing Growth and Strategic Planning”

• Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale.
• Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar
• Allied health professionals are health care practitioners with formal education and clinical training who are credentialed through certification, registration, and/or licensure. They collaborate with physicians and other members of the health care team to deliver high-quality patient care services for the identification, prevention, and treatment of diseases, disabilities, and disorders. Allied health professionals are experts in a multitude of therapeutic, diagnostic, and preventive health interventions and function in several diverse settings including disease prevention and control, dietary and nutritional services, mental and physical health promotion, rehabilitation, and health systems management. Take a position on the idea that a non-M.D. (e.g., P.A., N.P.) can provide the same level of care as that of a doctor; or is it more of a case of getting what you pay for? In preparing your response, ensure that you properly in-text cite all sources used in the support of your stated position(s) and in your example(s).