I am currently doing a marketing assignment creating an Integrated marketing campaign plan.

I am currently doing a marketing assignment creating an Integrated marketing campaign plan. I have decided to use Nike as the company and Lunarglide 8 as the product of focus.
I am currently up to Product Positioning …however I am having trouble describing the product positioning approaches using the Lunarglide 8. The approaches are as follows: Product attributes, competitors, use or application, price/quality, product user, product class, cultural symbol.
I could really use some help in writing up a paragraph using those key approaches with the lunarglide 8 as the product.
Roughly around 300-400 words …if you go over or under
I am having the most trouble comparing the Nike Lunarglide 8 runner to other shoes and brands…if that makes sense, especially when talking about competitors and product attributes ..so i hope you can help 🙂