How the business will be operated (e.g., hours of operation, procedures to produce goods/services, special operations issues) 6) Legal and sundry issues a) Legal and related issues that need to be addressed (e.g., Liability, intellectual property, structuring the business, commercial law issues, etc.)

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bottled/canned beverages, greeting cards, newspapers, paperback books,
and small gift items that the building’s tenants might find attractive.
A new office building will open two blocks away from the building you
now occupy. You would like to expand your business to that building. In
fact, you begin to dream that you can establish a chain of such stores in
large buildings downtown. You have even cooked up a name for the
potential chain, “Buster’s” (named after your pet Labrador retriever).
At this point, you are not sure how you want to fund the expansion. You
need to put together a business plan to develop a sense of the financial
requirements of the new operation. You may decide to fund it using your
savings and by taking out a second mortgage on your house. Three other
options are to borrow money from the bank, borrow money from friends
and family, or to have friends/family assume an equity role in your
business as investors. In any event, your business case would be used to
borrow the money or to attract investors.
Write a business plan that describes this proposed venture.

Outline of the Business Plan Document
In the world of real business, business plans can take on a variety of shapes
and sizes. They may range in length from a few pages to hundreds of pages,
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depending on the nature of the venture. They can be filled with detailed financial
and marketing data, or simply a brief sketch of financial and marketing
requirements – depending on how much data are available. They can be highly
structured or casual. There is no one best way to structure a business plan.
In this assignment, you should keep the business plan short: 10-15 pages of
text, typed single-spaced, using 12-point font. Charts and tables are extra. You
should also employ the following outline, which captures the chief elements of
typical business plans:
1) Introduction and brief description of the venture
a) Introduction (e.g., “This business plan describes a proposed venture to
expand Buster’s from a one-store to two-store operation.”)
b) Description of the business (“Buster’s is a small store located in the lobby
of a large office building …”)
c) Business aspirations (e.g., “Ultimately, we hope to expand Buster’s so that
it becomes a chain of 10-15 stores situated in downtown office buildings.”)
2) Organization of the business and key players (e.g., “Marsha Jones is
owner and principal manager of Buster’s. The current store employees two
people, each of whom works at the store 30 hours a week … The proposed
store will be managed by Ms. Jones …”)
a) Owner(s) – role(s) and qualifications
b) Company legal structure (e.g., sole proprietorship, partnership, LLP, SCorporation,
C-corporation)
c) Management team – roles and qualifications
d) Employees – roles and qualifications
e) Contractors/vendors (as appropriate) – roles and qualifications
3) Financials
a) Anticipated operating costs of the new business (e.g.,What are the
anticipated expenses of operating the business in a typical month?)
b) Anticipated investment requirements to launch the new venture (e.g.,
furnishing facilities, inventory purchases, meeting payroll during the first
six months of operation)
c) Anticipated revenue
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d) Pro-forma cash flow projection for the first year of operation
REVENUES Month 1 Month 2 Month 3 Month 4 Etc.
Rev source A
Rev source B
Etc.
TOTAL REV
COSTS
Rent
Payroll
Materials
Etc.
TOTAL COST
NETCASH
FLOW
e) Payback point (taken from the pro forma cash flow statement)
f) Anticipated return on investment from the perspective of three years into
the venture
4) Marketing/Sales
a) Summary of a marketing/sales strategy
b) Marketing/sales requirements for the business
i) Price of goods/services
ii) Product
iii) Promotion
iv) Place
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c) Competition
5) Operations
a) Location of the business
b) How the business will be operated (e.g., hours of operation, procedures to
produce goods/services, special operations issues)
6) Legal and sundry issues
a) Legal and related issues that need to be addressed (e.g., Liability,
intellectual property, structuring the business, commercial law issues, etc.)
b) How legal issues will be handled (e.g., in-house attorney, use of outside
legal services)
7) Major challenges
a) A realistic assessment of the challenges facing the new venture
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