How environmental factors such as: fresh water shortage, waste, land-use, climate change, pollution and bio-diversity loss will impact a selected business/ industry the most alongside economic and/or demographic factors.

Project Title: Meeting the Challenge of Sustainable Business
Submission date: Wednesday 25.11.2015 by 23:59 (No deadline extensions)
Submission format: Written Report (2000 words) highlights of the project are to be briefly
presented in class
Submission method: Upload to Turn-it-in on Blackboard
Aims and Objective
This final individual project report ‘Meeting the Challenge of Sustainable Business’ builds on the
formative assessment and should reflect your ability to consolidate your knowledge and
understanding of the key concepts and tools learned throughout the module and whilst being free to
express your creativity in a medium term future context.
The project consists of developing a scenario for a sustainable business set 45 years ahead in 2060.
You should provide a rationale for a future business that is plausible and that offers an ‘innovative’
solution to a set of identified difficult environmental and social challenges that might exist at that time.
The aim of scenario planning is to help you gain insights into how business can plan for the future in
an uncertain world, in the far medium term. The business scenario should be supported by emerging
and future trends related to the chosen business sector, and take into account environmental
limitations and the socio-political issues; alongside a strategy for sustainable innovation that could
provide value creation and competitive advantage for a business at that time.
The aim is to demonstrate understanding of the complex issues, risks and opportunities business face
and apply the appropriate knowledge, as well as creative and entrepreneurial thinking to reach
convincing solutions for a sustainable global business. The future setting will allow you greater
creative freedom. However, you are also expected to document your rationale using currently credible
sources and bibliography based both on key readings on the module as well as in your individual
research.
Task
You will refine your initial research findings building on your research for the formative assessment
(see the brief for the formative assessment) to present a sustainable business scenario set in year
2060. The sustainable business scenario will be based on research into the geo-political, socioeconomic,
legal and environmental factors affecting a nation; an industry; and your chosen business
and provide a response and adapt to the major challenges you will have identified in terms of
environmental risks and socio-political issues that pose a direct risk to the company and its
community. You should aim to research and demonstrate:
 How industry standards and country/government laws and regulations will affect business
decisions in terms of sustainability at a global and local level.
 How environmental factors such as: fresh water shortage, waste, land-use, climate change,
pollution and bio-diversity loss will impact a selected business/ industry the most alongside
economic and/or demographic factors.
 How scenario planning can help formulate a strategy for sustainable innovation that will provide
value creation and competitive advantage.
 Optionally, referencing how business leaders and global corporations use emerging and future
trends to inform future visions and plans (see reports from the EU, UN and various organisations
such as Unilever, Volkswagen or Shell’s plans for 2050).
You will demonstrate that you can apply the appropriate knowledge (concepts, methods and tools
introduced and explored in the lectures and seminars) through research and analytical evaluation.
STM5A1 – Sustainability in Global Business