Explain how social media is different from conventional marketing techniques

Based on what you have learned about using social media in today’s enterprises, prepare a 5-slide presentation to a department head or the CEO of a company to convince the audience that this would benefit their business.
Describe the business’ goals (increase market share, ensure customer loyalty, etc. These are just examples, feel free to develop your own example business goals.
Explain how social media is different from conventional marketing techniques
Explain how social media accomplishes the business goals mentioned above