Develop a Strategic marketing plan for a good or services of your choice.Answer each one of the dots points in the marketing plan structure showing what decision you have made for the development of a successful marketing strategy for your choosen goods or sevices.
MM316 Assignment 2 Tips
Value: 65% of assessment
Word Length: 4,000 words +/- 10%
Due Date: Tuesday 25th September, 2012?
Using the outline of how a ‘New Product Marketing Plan’ is developed on pages 27-29 of your prescribed text, develop a Marketing Plan for a good or service of your choice. Answer each one of the dots points in the marketing plan structure showing what decisions you have made for the development of a successful marketing strategy for your chosen good or service. The knowledge required for this assignment is contained in all of the theories and concepts we have covered in the unit so far Chapters 1-13 of your prescribed text.
You can use an existing or hypothetical good or service as your example and show how the use of a specific strategy could enhance the marketing your chosen example. Obviously some theories and concepts will be more relevant to certain goods or services than others. You must choose which ones are more relevant and explain why they are more relevant. You must apply the concepts and theories you use in your discussion and not just describe them. You may not be able to cover more than one of the different marketing strategies discussed in the unit in your assignment but that’s OK.
You must use correct referencing in your assignment to pass the assignment. Use of more references may attract higher marks. Marks will be deducted for incorrect referencing and poor presentation (ie., spelling and grammar). If there is no referencing in your assignment it will be deemed to be plagiarism and the plagiarism policy will be enforced. You will receive a higher mark for applying a critical analysis to your discussion.
Please refer to the marking template below for the way in which the marks will be distributed. Also refer to the grading system outlined in this unit guide for how grades are given for the assignment.
Measure Max Mark Your mark
Care in question interpretation 10%
Understanding of key concepts 30%
Analytical/critical thinking 20%
Application of examples to concepts 30%
Logical flow and presentation 10%