Demonstrate the concept of the manufacturing system
QEAD Rev:03 ver 01 9th July 2017 Template A 1
College of Engineering
Name of the programme B.Eng (CAME/POM/COE/EIE/EPE/TE)
Name of Module with Code Industrial Studies (MHH624713)
Level/Semester & AY 4/Semester B & 2018-2019
Name of the Module
Mr Motilal Lakavat, Dr Haris Kadir Mohammed,
Dr.M Mutaz Mirza, Ms.Shetha Daniel, Dr.Priay Brat
Dwivedi, Dr.Syed Murtuza
Coursework Type Assignment
Assessment weightage 30%
Type and date of submission Online submission 16-05-2019
Student Name 140150 Amani Mohammed Ali Al Ajmi
Aim To develop an understanding of overall concepts of various Industrial management functions.
Learning Outcomes On completion of this module, the student should be able to: 1. Describe the main decision areas of marketing,
marketing policy as applied to goods/products. 2. Analyze management accounts and appraise capital
investments. 3. Demonstrate the concept of the manufacturing system
and apply group technology philosophy in industry. 4. Describe the underlying principles of production planning
and control, and evaluate inventory costs. 5. Demonstrate the principles of forecasting and predict
customer demand. 6. Describe the principles of management and explain the
effective utilization of human resources. 7. Demonstrate the principles of industrial maintenance and
product reliability and apply Monte Carlo simulation technique to evaluate the performance of systems.
QEAD Rev:03 ver 01 9th July 2017 Template A 2
Section A (Theory – 45 Marks)
Q1. Present scenario of Oman market in the automobile industry, each student has to select
one product with a complete analysis of the local market and analyze the brands available
in the Oman market. Study any one product in detail and carry out the survey and provide
the answers for the following task;
(a) Critically evaluate the product mentioning all the details of it. (Name of the product,
specifications of the product, and manufacturers details etc.,) 7Marks
(Using your own sentences with 300 words approx.)
(b) Identify which brand of the product is the market leader in the Oman market and
discuss what market strategies made the brand as the market leader 8Marks
(Using your own sentences with 400 words approx.)
Q2. Discuss the Marketing Mix (4 Ps) being followed by the company in question 1 and how
it is effective in increasing sales. Identify the present stage of the product and discuss the
strategies for the company to implement in order to maintain the strength of the sales.
(Using your own sentences with 600 words approx.) 15Marks
Q3. Break-even analysis helps a manager to understand more clearly the nature of relevant
costs and their importance in managerial decision making, resulting in that the manager
is able to take more soundly decisions and is more confident about their eventual
outcome’. Explain its relevance to any manufacturing industry, supporting your answer
with an example.
(Using your own sentences with 600 words approx.) 15Marks
- Section – A task should be TURNITIN checked and a SIMILARITY INDEX REPORT
should be submitted along with the report by each student.
- Language skills and clarity in the contents with the technical knowledge are essential and
marking will be done accordingly.
- CCE Harvard reference should be followed in the report.
- Delay in the submission of the coursework will be considered under the late submission
of coursework policy.
QEAD Rev:03 ver 01 9th July 2017 Template A 3
Section B (Solving Problems – 55 Marks)
Q4. M/S Mobile Manufacture Company plans to produce a new version of mobile in the market.
The forecast demand sales of mobiles are 1,500 units per week over 48 working weeks in
a year. The company has two different proposals for the new project A and Project B. The
financial information details of the projects are given in Table Q4:
Description Project A Project B
Capital Investment (RO) 220000 420000
Selling Price per unit (RO) 6.100 7.800
Raw material cost (RO) 2.900 3.300
Time to produce one Unit (min) 15 20
Operator cost per week (RO) 150 180
Fixed Costs per year (RO) 90000 91000
Other Variable costs per unit (RO) 0.600 0.400
Scrap value (RO) 16000 7000
Cost of capital 13% 11%
Corporation Tax 25% 25%
Anticipated life of the project 8 8
Standard Working hours per week 40 40
(i) Using the information from the table Q4 and Discount Cash Flow criteria, calculate Net
Present Value (NPV), and Internal Rate of Return (IRR) each project. 24Marks
Marking Rubrics: Cash inflow – 2Marks (1mark each), Cash outflow – 2Marks
(1 mark each), Net Cash Flow – 2Marks (1mark each), Net Present
Value (NPV) – 6 Marks (3 Marks each), Internal Rate of Return
(IRR) – 12 Marks (6marks each).
(ii) Analyze the results of Net Present Value (NPV) and Internal Rate of Return from the
above answer and recommend which project is best for the company. 6Marks
QEAD Rev:03 ver 01 9th July 2017 Template A 4
Q5 M/S Al Mawela Company manufactures Sports Bike and supplies to the local market. A
local sub-contracting company manufactures and supplies wheels to the M/S Al Mawela
Company through a purchase contract. The sub-contracting company initially purchases
aluminium billets as raw material and manufactures wheels by forming each billet into
wheel rims. Both the rims (front and rear) are assembled with spokes, front and rear hubs.
Front wheels comprise a front rim, 18 spokes and a front hub. Rear wheels comprise a
rear rim, 24 spokes and a rear hub.
(i) Draw the Bill of Material (BOM) tree for the front and rear wheels. 3Marks
(ii) Complete the Material Requirements Planning (MRP) and determine when to
Purchase Orders placed for the spokes. 22Marks
Week 14 15 16 17 18 19
Demand for the bikes
120 100 120 90 90 100
Demand of Front Rim
30 50 50 40 50 50
Demand of Rear Rim
60 70 70 80 60 70
Table Q5 (i)
Lead Time Stock on Hand Batch Size Safety Stock
Bike 1 190 80 0
Front wheel 1 150 120 100
Rear wheel 1 100 150 110
Front Rim 2 160 150 90
Front Hub 1 100 160 40
Rear Rim 2 180 110 100
Rear Hub 1 150 100 50
Spokes 1 10000 5000 1200
Table Q5 (ii)
Marking Rubrics: Bill of Material Tree – 3 Marks, Bike – 2Marks, Front Wheel – 2 Marks,
Front Rim – 3Marks, Front Hub – 2Marks, Rear Wheel – 2Marks, Rear Rim
- 3Marks, Rear Hub – 2Marks and Spokes – 4 Marks.
QEAD Rev:03 ver 01 9th July 2017 Template A 5
Component Description Weightage (%)
Knowledge and understanding of the topic
Application and analysis of the topic (Module specific Skill)
The structure in terms of logic and coherence
The use of relevant work examples and/or examples gained from further reading
Please note all assignments shall subject to plagiarism software checks, “TURNITIN”.
- Plagiarism is a serious offence. In case of any plagiarism detected, the penalty will be
imposed leading to zero marks. Policy and guidelines for dealing with plagiarism and
malpractice in the examination can be viewed by clicking:
- The course work shall be subject to plagiarism software check.
- Course work should be submitted on time. College guidelines on late submission of
coursework can be viewed by clicking:
- Course work should be submitted with an appropriate cover page, which can be obtained
from the departmental assistant at the department.
- Name, student identification and title of the course work to be written clearly and legibly
on the cover page.
- The completed course work is to be submitted to the departmental assistant on or before
the deadline and record your name, date of submission and signature in the book with the
Harvard Referencing (CCE Style) First Edition 2013 should be followed for both in-text and listing
references. This downloadable document can be found in our CCE portal at
Name and Signature of Module leader
Mr Motilal Lakavat Date:20/01/2019
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