Who are my competitors? • Who already does what I do? • What are their strengths and weaknesses? • What else could people do as an alternative to spending time and money to get advice from me? What aspects of the management principles will I use in my business?

Target market
• Who needs what I have to offer?
• Who would be willing, and can afford to pay for it?
• Where are they located?
Financial Plan
• How much should I charge?
• What will it cost me to run my business?
• How much will I make (i.e., estimated revenue, fixed costs, direct costs, net profit)?
Getting business
• How will I let people know what I have to offer?
• How can I get to meet people who may be potential clients?
• What should I do if I am asked to do work that is beyond my capability?
• Who are my competitors?
• Who already does what I do?
• What are their strengths and weaknesses?
• What else could people do as an alternative to spending time and money to get advice from me?
What aspects of the management principles will I use in my business?
• Project management (Do I know enough about how to set-up and manage each client, and my business, on a ‘project’ basis?)
• Change management (Do I understand the deeply rooted behavioural responses of people to change in their lives and at work? Do I have sound strategies to help them cope, and to enable a solution to be implemented?)
• Quality management (Do I have a clear view of what service quality in consulting means, and the level that is appropriate for me to provide? Do I understand that there is both a cost for providing a quality service, and a cost for not providing it?)
• Benefits management (Am I really committed to ensuring that my clients both identify and realise the benefits of the planned change resulting from implementing the proposed solution?)
• Legal issues (Do I know where the dangers are in giving advice and in contractual arrangements as a consultant? How will I avoid the potential losses that can occur through ignorance and poor management?)
Growth Plan (assuming all goes well, wheredoI go from here?)
• What new business will I go after?
• Is it time to respond to tenders?
• Should I add new services, staff, and offices?
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