7.21 Identifying Buzzwords and Jargon This is an actual press release published in the Des Moines… 1 answer below »

7.21 Identifying Buzzwords and JargonThis is an actual press release published in the Des Moines Register with an article on buzzwords.Wal-Mart Stores, Inc., the largest private employer with more than 1.8 million employeesand the largest corporate mover of people, selected Capital Relocation Services as thesole source provider for the implementation of its Tier III and Tier IV relocation programs.These two programs account for the vast majority of the company’s relocations. Capitalwas awarded the business following an intensive RFP and due diligence process.“We’re very excited about the synergy that Wal-Mart’s selection of Capital bringsto both companies,” commented Mickey Williams, Capital’s CEO. “We are alsopleased to welcome to Capital the existing Wal-Mart PMP Relocation team that hasbeen on-site at Wal-Mart’s Bentonville headquarters for 14 years. They will continueto serve Wal-Mart and Sam’s Club’s Associates and will have an active role in theimplementation of the new policy.”“What really enabled us to stand out was our focus on the strategic results Wal-Mart was looking for, and connecting that to their relocation program,” added Williams.“Additionally, we demonstrated what would need to be done to achieve those results.”Mr. Williams continued, “Several years ago, we realized that traditional relocationsolutions weren’t enough. The challenge was that relocation management had becomea logistics focused straightjacket. The emphasis was on efficiency and not oneffectiveness. In a time of unprecedented change, relocation management programswere becoming increasingly inflexible.”“We realized that our continued success required us to stop thinking of ourselvessolely as a relocation management company—we had to start thinking and actingas a talent management support company; after all that is the underlying purposeof relocation management in the first place. Wal-Mart’s selection of Capital is a bigconfirmation that our approach is the right one.”1. What is this press release about? What is it saying?2. Why did Capital Relocation Services get thenew contract?3. Underline the buzzwords and jargon in thepress release. What do these words do in thepress release?4. What is the purpose of this press release? Does itmeet its purpose? Why or why not?Write a memo to your instructor evaluating the pressrelease as an effective document.Source: Larry Ballard, “Decipher a Honcho’s Buzzwords, Suchas ‘Unsiloing,’” Des Moines Register, January 21, 2008, 1D.