Which plan should be accepted? Explain your answer. 1 answer below »

The condensed income statement for the Terri and Jerri partnership for 2010 is as follows.

TERRI AND JERRI COMPANY
Income Statement
For the Year Ended December 31, 2010

Sales (200,000 units)

$1,200,000

Cost of goods sold

800,000

Gross profit

400,000

Operating expenses

Selling

$280,000

Administrative

160,000

440,000

Net loss

($40,000)

A cost behavior analysis indicates that 75% of the cost of goods sold are variable, 50% of the selling expenses are variable, and 25% of the administrative expenses are variable.

Instructions

(Round to nearest unit, dollar, and percentage, where necessary. Use the CVP income statement format in computing profits.)

(a) Compute the break-even point in total sales dollars and in units for 2010.

(b) Terri has proposed a plan to get the partnership “out of the red” and improve its profitability.

She feels that the quality of the product could be substantially improved by spending $0.25 more per unit on better raw materials. The selling price per unit could be increased to only $6.25 because of competitive pressures. Terri estimates that sales volume will increase by 30%.

What effect would Terri’s plan have on the profits and the break-even point in dollars of the partnership? (Round the contribution margin ratio to two decimal places.)

(c) Jerri was a marketing major in college. She believes that sales volume can be increased only by intensive advertising and promotional campaigns. She therefore proposed the following plan as an alternative to Terri’s. (1) Increase variable selling expenses to $0.79 per unit, (2) lower the selling price per unit by $0.30, and (3) increase fixed selling expenses by $35,000. Jerri quoted an old marketing research report that said that sales volume would increase by 60% if these changes were made. What effect would Jerri’s plan have on the profits and the break-even point in dollars of the partnership?

(d) Which plan should be accepted? Explain your answer.