MKT 421 Week 4 Individual Assignment / Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.
Write a 1,050- to 1,450-word summary in which you address the
following for each of the three major phases in the simulation:
The situation
Your recommended solutions, including why
Your results
Summarize the different marketing components addressed in this
simulation by answering the following questions:
What is the relationship between differentiation and positioning of
products or services? Is the repositioning of the product in the
simulation as you had expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What
effect did the product life cycle have on the product in the
simulation?
Format your paper consistent with APA guidelines. Incorporate at
least three academic references in your paper.