Imagine you are a customer of ABC Stationary. Think about the type of service you would expect…

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Task 1 Part A Imagine you are a customer of ABC Stationary. Think about the type of service you would expect from the business and staff and also what kind of situations would make you unhappy with their service. With this information in mind, develop a questionnaire (minimum of ten questions) that you could use to gather information from customers on what they like about ABC Stationary’s service and what they think could be done better and what kind of service could be implemented that is not currently provided. It could cover such areas as: Customer needs may relate to: • Staff attitude • Staff knowledge • Complaints • Prices/ value for service • Purchasing experience • Return of goods experience • Accuracy of information provided them • Instore experience • Patient chairside experience (dental students) • Anything else?

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