a. On your own or with a classmate, research a recent situation that has caused a business, a not

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a. On your own or with a classmate, research a recent situation that has caused a business, a not-for-profit organization, or a government agency to suffer from bad publicity. Evaluate the situation and create a program outlining steps the organization might take to build better public relations.

b. You are the marketing manager that is introducing a new line of video games. What approach would you take for establishing prices?

 

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