The management strategy of environmental sustainability focuses on developing
ways to sustain the environment while also producing profits.
In the progress toward environmental sustainability, a company must first
strive for pollution prevention and product stewardship before developing
“beyond greening” plans.
Sustainable marketing consists of five principles: consumer-oriented marketing,
customer-value marketing, innovative marketing, sense-of-mission marketing, and
Sunset Lawn Service puts most of its resources into value-building marketing
investments. The management at Sunset is practicing customer-value marketing.
New World Food Supplements continuously seeks real product and marketing
improvements. Obviously, New World is involved in consumer-oriented marketing.
A company that makes marketing decisions by considering consumers’ wants and
long-run interests, the company’s requirements, and society’s long-run interest
must be practicing consumer-oriented marketing.
In consumer-oriented marketing, a company defines its mission in broad social
terms rather than narrow product terms.
When a company views and organizes its marketing activities from only the
consumer’s point of view, it is practicing societal marketing.
Seatbelts are considered to be salutary products.
Xorbate Blue is a relatively new food supplement that provides both high
immediate satisfaction and high long-run benefits. Xorbate Blue is best
classified as a pleasing product.
When a company chooses what principle to follow on issues of ethics and social
responsibility, there are two common philosophies to use as guides: first, let
the free market and legal system decide, and second, let individual mangers and
A company must lower its ethical standards to successfully conduct business in
countries with lower standards.