By Tuesday, February 26, 2013, write a 2–3-page paper that responds to the following topics. Support your response with relevant citations, using proper APA format, both from the course materials, and other resources.Search the Web for examples of informative and persuasive speeches. You’ll find some excellent examples on this site: .americanrhetoric.com/”>http://www.americanrhetoric.com. Locate one informative and one persuasive speech. Assess how well the speeches you’ve chosen meet or fail to meet the criteria listed in Chapter 1 of your text (under “The Speaker’s Responsibilitiesâ€).What are the differences between informative and persuasive speeches? Can an informative speech be persuasive? Can a persuasive speech be informative? Why or why not?Support your rationale with appropriate examples from the text and other supported readings.Discuss a modern example of a speech style that was not discussed in the lecture. Don’t think just in terms of public speaking. Consider such issues as how changes in technology have influenced the way we communicate. Do you think these new styles will be long-lived, or do you consider them fads? Support your rationale with appropriate examples from the text and other supported readings.Post your paper to the W1: Assignment 3 Dropbox.Assignment 3 Grading CriteriaMaximum PointsAssessed a sample speech for meeting or failing the criteria in Chapter 1 of the textbook.15Explained, with supporting sources, the differences and similarities between informative and persuasive speeches.15Discussed a modern example of speech style outside of what you learned in the lecture, and considered its longevity.15Presented a structured document free of spelling and grammatical errors and properly cited sources using APA format.5Total:50

1) DETERMINE THE QUALITY FAILURES AND ANALYZE THE MISTAKES COMMITTED BY THE HOTEL AND INDICATE HOW THE HOTEL SHOULD ACT ON QUALITY MANAGEMENT TO AVOID THESE MISTAKES AND WHAT IMPROVEMENTS AND CHANGES SHOULD BE MADE WITH REGARDS TO THE MANAGEMENT OF HUMAN RESOURCES.

case: The HERMES Amenities division has its headquarters in Paris. For 30 years Hermes has decided to create this new division with the objective of finding a very specific target audience: luxury and exclusive hotels. Its objective was to encourage the clients of these hotels to test the Hermes cosmetic product. Then these customers could consider Hermes cosmetic consumer products when choosing among several options of top cosmetic brands. On the other hand Hermes wanted to associate the presence of its brand in these hotels to a positioning of high quality and differentiation of its essences and aromas.
Luís was the sales representative of the Hermes amenities division in Spain and twice a year he met with the division’s sales and marketing managers in Paris to evaluate the campaign, sales evolution, new customers and the competitors in the Spanish market, like L’Occitane which had increased market share in one year.
Luís had a lot of experience in the cosmetics sector and as an executive he had worked in various cosmetic companies. Luis was very committed to the company, although it is true that in recent years he has had to travel very frequently throughout Spain, which had caused some troubles with his family.
Now Luis has to travel to Paris. The truth is that he is excited to travel to one of his favorite cities, however he has been sick for a few days. He doesn’t feel very well and he has a headache and a fever. He hopes that the meeting will not last too long and that he will soon be able to arrive at the hotel that he has booked in Concorde Square. In fact, HERMES facilitates his stay in this hotel.
Today is a gloomy day, rather cloudy and cold. Luis has just arrived in Paris and a chauffeur from the company has come to pick him up at the train station. But the AVE train has been delayed and he does not have enough time to drop his luggage at the hotel. He knows that this is a very important meeting, as it is the beginning of a new year and this meeting must serve especially to evaluate his results from the previous year. Last year has been very positive despite the competition of l’Occitane, increasing sales and gaining several major hotels in Barcelona and Palma de Mallorca.
He knows it’s an important meeting. He expects that everything will go very well and that the company will pay him his bonus and that the company will assign him to the North African Region where the company already has a representative. This would be an upgrade for Luis because now the company will assign an additional employee to help him with his tasks in Spain, allowing him to develop its new functions as the director of sales of the company in the Region of Southern Europe and Africa. He is under a lot of pressure, he has not rested for many months and now he hopes to get his reward. So, he is trying to relax, muster strength and breathe deeply.
Finally, the meeting is over; it went great and Luis is super happy. Everything has gone according to plan and his bosses congratulated him a lot. Anyway, the pressure is lifted off Luis he feels very tired and exhausted. He would love to be able to take a trip around Paris city but the fever has exhausted him. So he asks the driver to take him to his hotel where he will rest. He is staying in a new hotel with whom the company has signed an agreement. This new chain comes highly recommended by other commercials of the company. Its location is great and his stay has also been organized by his company.
He thinks that in the hotel he would be able to rest and relax. Then he calls his wife to tell her the details of the meeting. His expectations for the hotel are high, as he saw in an advertisement on a billboard in the train station. Also, his wife, who works in a tourist
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reservation center, had mentioned that this hotel chain had made a very powerful communication campaign with several tour operators. This campaign has had a high impact and has positioned them as hotels of very high quality.
This time the company changed the usual hotel for this brand-new hotel. The hotel is called Café de Paris and has 5 stars GL. It’s located in the center of the city and has a Spa, an excellent restaurant, gym and room service, among others. It seems to be that their menu is one of the best in Paris, and from what Luis read on the Internet their rooms are very cozy, super comfortable, spacious and with lots of natural light. It is an old building that has been completely restored.
He thinks that when he arrives at his room he will have a glass of white wine while taking a warm bath with HERMES bath salts, that will relax him a lot. He is sure that he will feel much better, and he will be encouraged to call an old friend of the company and he will invite him to have dinner in the hotel restaurant. But first he wants to relax a little.
When he arrives, he realizes that the hotel is better than he thought and that the company had made a great decision. A large reception area perfectly acclimated, increases his expectations about the room that awaits him. The receptionist is friendly and the check-in is smooth and very fast. Luis is very satisfied.
He goes up to the room and opens the door, and at first glance, he observes the small details of the room and he immediately feels better. That’s right, his room has a lounge with super-comfortable sofas where Luis can imagine drinking his wine after a hot bath with the salts of the company that he likes so much. He leaves his luggage at the entrance, and looks for the minibar. He doesn’t like the wine too cold so while he prepares and calls his friend, he will leave it on the table in the living room.
He finds the fridge perfectly camouflaged between the furniture, but when he goes to grab the bottle, he realizes that something is not right. The wine is not cold, it seems that the minibar is broken. He thinks that a hotel of this category will solve any problem that customers have with ease.
Then, he calls reception, and as he had imagined, the receptionist assures him that a technician will go to his room in less than 10 minutes. He has to delay his bath but he takes advantage of his free time to call his wife
Perfect! Not even 5 minutes have passed and suddenly there is a knock on the door of his room. Luis thinks “how effective” that the technician arrives so quickly. When he opened the door he was sure that he was the technician because the man was wearing a blue jumpsuit. Then the technician approaches the minibar and checks that everything is correct. The technician tells Luis that the problem is that it was unplugged.
The operator tells Luis: “Sir, I’m sorry, I’m a little tired of all this, it’s always the same. The customers insist on plugging in the mobile phone chargers here, and although we have repeatedly told the housekeeping department to tell the housekeepers to check the rooms well, but you know … they don’t pay attention to this.
Luis cannot believe it, the man who had not even introduced himself was blaming his colleagues for what happened to customers like him. Luis thought, “What a lack of professionalism” , “this man probably has nothing to do with the hotel and the hotel has outsourced the maintenance service.”
The technician leaves the room and Luis realizes that he had not been able to drink his wine, He is determined not to give up his reward for the job well done and calls the reception back to tell them what has happened, requesting that they bring a bottle to his room. Again, the receptionist is very kind and friendly, and Luís who is very optimistic regains his confidence in the hotel service. He waits patiently while he prepares his dinner clothes and calls his wife back. Although the time seems to be passing quickly Luis realizes that he has been in the room more than half an hour and still has not been able to either take a bath or have a glass of wine.
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Fifteen minutes later someone knocks on the door; “It’s about time,” Luis thinks.
The person at the door was a waiter, a very educated middle-aged man, very well dressed. He asks permission to come in and leaves the wine bottle and his glass on the table in the living room. Luis asks that when he must pay for the service, and the waiter’s answer leaves him astonished: “I do not know, sir, ask at reception, they will tell you”. Luís cannot believe it, he starts to feel bad, he gets angry, and politely dismisses the waiter and he is now ready to drink his wine that he has waited so long for, but he checks it and … it’s hot !!!!! He does not believe it. He does not want to be rude but he makes a new effort and calls the reception back but they had changed shifts and now there is a new receptionist so he had to tell his whole story again. The new receptionist apologized and told him that they would immediately bring another bottle of wine to his room, but Luis no longer knew if he wanted it.
It had been more than an hour since he had arrived. He waited for his bottle of wine and 8 minutes later someone knocked again at his door. This time, the waiter did not enter the room, and he simply handed over the cold bottle without a glass, and he apologized for the delay. He also explained to him that there had been a confusion. This waiter told him that he supposed the bottle had already been delivered by his fellow waiter and left.
Then Luís could drink his cold wine and he wanted to forget the chain of errors that had occurred in the hotel, that was a client of Hermes, as soon as possible. Then he could take his bath with his salts, dressed and went down to dinner. The issue is that the reception no longer seemed a pleasant and welcoming place, and the restaurant … he had dined in better places.
The next day, the check-out reaffirmed his decision not to ever return to this hotel. He had to speak urgently with HERMES and explain what had happened but he had to be careful as the hotel was a client of HERMES. Another shift change forced him to recount everything that had happened last night. To top it off, He could not believe it because they wanted to bill the two bottles of wine !!!

Hypothesis Testing

Hypothesis testing is a well-structured process that consists of several logical steps, and it aims at refining a business decision.

Hypothesis testing is a quite common technique used by researchers. With regard to hypothesis testing, answer the following questions.

What are the steps to conduct a hypothesis test? How does a researcher determine which statistical test to conduct?

How does a researcher determine which level of significance to use?

What software programs can be used to compute these tests? Where is the critical test value found?

How can one determine if the null hypothesis should be rejected?

Give a business example on each of the three possible cases of hypothesis testing. Do you think the rejection region will be different in each one of the three cases? Why? Why not?

Needs to be in APA format with in-text citations and now wiki websites.

1. The primary operating goal of a publicly-owned firm interested in serving its stockholders should be to _________. (Points: 4)