With the advancement of the world, the rate of competition also boosted Due to the presence of… 1 answer below »

With the advancement of the world, the rate of competition also boosted Due to the presence of numerous brands the level of rivalry is becoming one of the latest challenges within the emerging regions. . However, to do so, utilization of customer reviews through open data is considered as the prime requisite. After attaining the views, the products or services are modified accordingly. Sinha (2015) it is denoted that the brands functioning in emerging markets offer more focus towards customer needs. Against the latter statement, Parment (2014) signified that inadequate information about the likings of the consumers is one of the most essential concern. Despite of knowing this, most of the young and budding entrepreneurs fail to offer the highest attention towards the fact and hence the equity of the brand diminishes. Along with this, B2B branding is used in order to secure the image and preference of the brand within the minds of the target clients.