Why does this dilemma matter in the context of the strategy of transnational corporations, and in particular evolutions from the multinational to transnational corporation and the rise of strategic international human resource management?

Title 1. How can international human resource management respond to the need for global integration yet also local responsiveness in transnational corporations?
This essay asks you to grapple with one of the most common challenges in international human resource management – how to have global policies, whilst maintaining sensitivity to local cultures, norms, rules and working environments. It requires you to explore theoretical and empirical arguments for and against global integration and local responsiveness, as well as work that examines how the two can be balanced. Some literature that may help you to begin to consider the issues at the heart of this essay includes:
Brewster, C., Wood, G., & Brookes, M. (2007). Similarity, isomorphism or duality? Recent survey evidence on the human resource management policies of multinational corporations. British Journal of Management, 19(4), 320-342.
Coe, N and Yong-Sook, L. (2006) The strategic localization of transnational retailers: the case of Samsung-Tesco in South Korea. Economic Geography 82 (1), pp 61-88.
Dickmann, M., Michael, M.-C., & Kelliher, C. (2009). Exploring standardisation and knowledge networking processes in transnational human resource management. Personnel Review, 38(1), 5-25.
OWT.323 Assessment Guide
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Faulconbridge, J. R. (2008). Managing the transnational law firm: a relational analysis of professional systems, embedded actors and time-space sensitive governance. Economic Geography, 84(2), 185-210.
Pudelko, M. (2006). A comparison of HRM systems in the USA, Japan and Germany in their socio-economic context. Human Resource Management Journal, 18(2), 123-153.
Pudelko, M., & Harzing, A.-W. (2008) “The Golden Triangle for MNCs: Standardization towards Headquarters Practices, Standardization towards Global Best Practices and Localization”, Organizational Dynamics, 37, 4, 394-404.
Some key questions to consider in relation to this essay include:
 What causes the global integration – local responsiveness dilemma?
 Why does this dilemma matter in the context of the strategy of transnational corporations, and in particular evolutions from the multinational to transnational corporation and the rise of strategic international human resource management?
 How can the dilemma be resolved? What are the pros and cons of different resolutions?
 Why do compromises between integration and responsiveness produce complex IHRM strategies and practices?