Why does Mackey acknowledge that most customers do not care about consciousness, and yet he and his firm emphasize so much of it?

Whole Foods’ John Mackey on Conscious Capitalism.” Prepare a 1300 word composition to cover the following topics or questions with in the Body section of the paper described for this assignment: a) From an institution-based view, how would you characterize Whole Foods’ strategy featuring its “heroic” purpose to “try to change and improve our world”? b) What are Whole Foods’ firm-specific resources and capabilities that underpin its success? c) Why does Mackey acknowledge that most customers do not care about consciousness, and yet he and his firm emphasize so much of it?