Topic: Point of Purchase
Wally’s is a local specialty store that sells toys and trinkets for children typically age 12 and under. It is quite a popular birthday stop for gift bags and birthday presents for parties. Wally’s has a new product called the Aeronaut, a new astronaut toy that comes with a spacecraft and a map of the planets. You have been hired by Wally’s to promote this product in the specialty store through Point of Purchase advertising. In the Discussion board posting, address the following checklist items:
- What type of point of purchase materials for promotion should be used in Wally’s store to promote the Aeronaut?
- Which of the four functions of point of purchase materials will be used here-reminding, informing, merchandising or encouraging? How will this be used?