The Walt Disney Company has four profitable business segments, described as follows: Media Networks: The ABC television and radio network, Disney…

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The Walt Disney Company has four profitable business segments, described as follows:

  • Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
  • Parks and Resorts: Walt Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
  • Studio Entertainment: Walt Disney Pictures, Touchstone Pictures, Hollywood Pictures, Miramax Films, and Buena Vista Theatrical Productions
  • Consumer Products: Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

     Income from

    Operations    

Revenue    Invested

    AssetsMedia Networks$6,818 $20,356 $28,627 Parks and Resorts2,220 14,087 22,056 Studio Entertainment661 5,979 14,750 Consumer Products1,112 3,811 7,506 Use the DuPont formula

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