The country’s overall economic climate directly drives the hotel and motel industry.

Hotels and Motels in the US
PESTEL
Political: State and city governments working to increase tourism to all their cities by funding and promoting special events or specific attractions. In attracting tourism to boost the economy the hotel and motel industry in that area sees great financial benefits.
Economic: The country’s overall economic climate directly drives the hotel and motel industry. An economic downturn would mean that customers have less free money and leisure time to spend on traveling which in turn directly forces a drop in profits for hotels.