E marketing report
The Structure of a Report
Reports have a standardised format. The structure will be based on the following model:
Not all reports include all of the elements listed. You should always check what is needed with the person who set the work.
• Title Page
• Table of Contents
• Executive summary (not required for this report)
• Main Body
1. Title Page
This shows the title or subject of the report, who the report is for, the name of the writer and date of submission.
2. Table of Contents
This details all sections and sub-sections of the report with page numbers.
3. Executive Summary
This summarises the main points and findings. (This is not always needed, particularly if it is a short report).
This includes the scope and background to the work including:
• The aims and objectives and the terms of reference. The context of the report and its purpose. Sometimes included are details of the organisation requesting the report and the question(s) they are hoping will be answered.
• The methodology – how you have gathered the information presented in the report, for example: by interviews or postal questionnaires. Sometimes it includes an explanation of why a particular investigative approach / methodology was chosen.
• The topics covered – a broad outline of content and scope and any limitations of the project.
5. Main Body of the Report