Students are required to develop a portfolio of written public relations materials of up to 4500… 1 answer below »

Assessment Brief:
Students are required to develop a portfolio of written public relations materials of up to
4500 words in total including the situational analysis for each piece. This portfolio of work
should include; a media release (450 words), fact sheet or backgrounder (250 words),
company newsletter (1000 words), a feature article for online or print (1000 words) and will
be delivered on a staggered deadline schedule throughout the trimester in 3 parts.
In addition, students must write a situational analysis (450 words) for each piece to answer:
– Why it was developed
– Who the audience is
– What the purpose is
– How it fits into the organisation’s strategy
– Where it will be presented or distributed
ASSESSMENT SCHEDULE
Part A: Week 5 – Media release 450 words & Fact Sheet/Backgrounder 250 words (+ Situation
Analysis 450 words) 20%
Part B: Week 9 – Company newsletter 1000 words (+ Situation Analysis 450 words) 25%
Part C: Week 12 – Feature article for online or print 1000 words (+ Situation Analysis 450 words)
25%

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