Special Order Grant Industries, a manufacturer of electronic parts, has recently received an invita- tion to bid on a special order for 20,000 units of one of its most popular products. Grant currently man- ufactures 40,000 units of this product in its Loveland, Ohio, plant. The plant is operating at 50 percent capacity. There will be no marketing costs on the special order. The sales manager of Grant wants to set the bid at $9 because she is sure that Grant will get the business at that price. Others on the executive committee of the firm object, saying that Grant would lose money on the special order at that price.
Manufacturing costs Direct materials 40,000
Total manufacturing costs
Why does the unit cost decline from $11 to $10 when production level rises from 40,000 to 60,000 units?
Is the sales manager correct? What do you think the bid price should be?
List some additional factors Grant should consider in deciding how much to bid on this special order.