Set formally why this is an interesting topic and argue why you have chosen this topic by providing a strong rationale and justification ≈ 60 seconds 5) Discuss briefly the aims and SMART (Specific, Measurable, Assignable, Realistic, Time-related)

The Task:
You are required to produce a video of no more than 5 minutes that demonstrates
an applied business research problem or opportunity.
Make sure that your video includes the following elements:
1) A very brief introduction about yourself (name, field of study, some background information) ≈
30 seconds
2) Area of interest and choice of research topic and what research methods (based on secondary
data and published business research) have been adopted ≈ 60 seconds
3) Explain how this topic is linked with aforementioned interests including a brief description of
the organisation you chose ≈ 60 seconds
4) Set formally why this is an interesting topic and argue why you have chosen this topic by
providing a strong rationale and justification ≈ 60 seconds
5) Discuss briefly the aims and SMART (Specific, Measurable, Assignable, Realistic, Time-related)
objectives ≈ 60 seconds
6) Conclusions ≈ 30 seconds
Assessment criteria:
 Introduction (10%)
 Area of interests and choice of research topic (20%)
 Presentation of applied business research problem/opportunity/application or challenge
including rationale (20%)
 Demonstration of aims and objectives (20%)
 Conclusions (10%)
 Presentation skills (professionalism, personal creativity, timing, effective use of
eyes/face/gestures/body language) (20%)
Learning Outcomes:
 Appreciate the nature of business research and the research process.
 Critically evaluate the quality of secondary data and published business research.
P a g e | 3 Applied Business Research & Analysis
MARKING CRITERIA for Applied Business Research