Research A Company You Like, And Suggest New And Creative Marketing Strategies To The Company
Research A Company You Like, And Suggest New And Creative Marketing Strategies To The Company
Suggested Research Report Format:
You can select the company you want to research;
You need to submit a research proposal by March 11th that includes:
- Target Company / Description – The reasons for your choice, – Outline of your research report
Research paper will be no more than 5 pages, including references; 12-point font; double-
spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should
be in addition to the 10 written pages).
A. Current Situation
- Current Performance
- Strategic Posture
a. Mission
b. Objective
B. Analysis of Strategic Factors
Situational Analysis (SWOT)
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
C. Marketing Strategy
- Current Marketing Strategies
- Recommended Marketing Strategy
Resources for Research
Company Information
- Annual Report
- Securities and Exchange Commission Annual Report Form 10-K and 10-Q
- Standard & Poor’s Register of Corporations, Directors, and Executives.
- Value Lin’s Investment Survey
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Research A Company You Like, And Suggest New And Creative Marketing Strategies To The Company was first posted on May 9, 2019 at 11:15 pm.
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