Question description MKT 571 WEEK FIVE TEAM PROJECT Media Options oDue Mar 30, 6:00 PM oNot Submitte

Question description

MKT 571 WEEK FIVE TEAM PROJECT

Media Options

oDue Mar 30, 6:00 PM

oNot Submitted

oPOINTS 8

Team Presentation

no new messages

Objectives:

51

52

53

Instructions

Assignment Files

Grading

Purpose of Assignment

The purpose of this assignment is to creatively illustrate
traditional and new media options An understanding of the target audience and
effective communication for each is a desired outcome It provides the Learning
Team the opportunity to creatively illustrate traditional and new media
options An understanding of the target audience and effective communication
for each is a desired outcome

Assignment Steps

As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy

Create a Microsoft® PowerPoint® presentation, Prezi, or
Vimeo video, etc which illustrates one traditional media option (print, TV,
radio, billboard, etc) and one new (social media) media option for your brand
and brand strategy The presentation should be a minimum of 7-10 slides or, if
Prezi or Vimeo video, an 8-minute minimum

Note: Prezi presentations cannot be uploaded to the
classroom Please provide your instructor with the link to the presentation on
the web Prezi will provide you with a URL link to the presentation

Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of audience, reach,
channel and content A table of differences may be used to concisely illustrate
the differences but you must include a discussion of insights/concerns/issues
between the media options

Note: Charts/graphs/tables in your Microsoft® Word write-up
do not count towards the word count

Cite a minimum of three peer-reviewed references

Format your assignment consistent with APA guidelines

Click the Assignment Files tab to submit your assignment