Marketplace Gap

Many companies have been started because someone experienced a problem in his/her life that wasn’t being addressed by any service or product.  Review Table 2-2 in Chapter 2 for companies that were started to solve a problem.  For example, a mother invented an alternative to traditional backpacks when her daughter complained that her back hurt from carrying her backpack. After extensive research including student focus groups, this mother invented the ZUCA (, a backpack on rollers that is functional and cool for kids.

Think about the problems you encounter in your everyday life. Select one problem and describe how solving the problem or identifying a marketplace gap might be the basis for a new business idea. 

This just needs to be 8-10 sentences no title page or anything is needed just one paragraph with 8-10 sentences. thanks

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