Marketing, Operations, Financing 4-1

Marketing, Operations, Financing 4-1

Marketing, operations, and human resource management are core areas
of business. An international setting provides unique challenges in
each of these areas.
Research the topic using the Internet. Respond to the following:
Consider a foreign company marketing its products in the United
States, such as the Mexican company Cerveceria Modelo that markets
Corona beer in the USA. Analyze the complexities of one of the
o Developing product strategies (including cultural differences)
o Assessing the promotional strategies
o Developing distribution methods
o Assessing pricing strategies
Next, consider operational issues in the U.S. market and analyze the complexities of one of these following issues:
o Production strategies
o Accessing physical resources and managing inventory
o Maintaining quality
o Financing the operations
From the perspective of a small company venturing into international
operations for the first time, discuss what you feel are the three most
difficult issues that must be overcome in recruiting, selecting, and
training workers. Explain how each difficulty might be overcome.


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Marketing, Operations, Financing 4-1 was first posted on February 5, 2019 at 10:09 am.
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