Marketing Communication

Marketing Communication

Answer one (1) of the following:

  • Critically evaluate the role of semiotics in the construction of marketing communications.
  • Discuss the role of brands in consumers’ lives.
  • To what extent are marketing communications managers creative? Discuss.
  • Does subliminal advertising exist? Discuss.
  • By referring to an example of your choice, discuss the role that meaning plays in the context of celebrity endorsement.
  • Discuss the ethical concerns surrounding marketing communications.

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Marketing Communication was first posted on February 4, 2019 at 9:49 am.
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