If you were the CEO of the company you chose, what would you do to either improve or reinforce your company’s position on the benchmarking chart?

Berman and Evans reference the American Customer Satisfaction Index in Table 20-3 of the textbook. Go to the ACSI website at www.theacsi.org and explore the website for a few minutes.
Next, go to the National, Industry, and Sector Results page at http://www.theacsi.org/national-economic-indicator/national-sector-and-industry-results.
Examine the customer satisfaction results and answer the following questions:
Which sectors related to retail display the lowest ratings? From a retail strategy perspective, why do you think this is the case?
From a retail strategy perspective, why do you think the sectors in the e-commerce industry earned the rankings that are reflected?
Now, navigate to the page that shows benchmarks by company: http://www.theacsi.org/customer-satisfaction-benchmarks/benchmarks-by-company. Find a favorite retailer of yours on the list and examine the company’s rankings compared to its competitors. How can this benchmark information help inform a retailer’s strategy? If you were the CEO of the company you chose, what would you do to either improve or reinforce your company’s position on the benchmarking chart?
No words limited 1-2 paragraphs are okay. Main point is to answer the questions.