Assignment 1: SWOT Analysis
Due week 3 and worth 110 points
What is a SWOT analysis? The SWOT is an organizational performance tool used to conduct a situation analysis. SWOT is an acronym, which stands for the following factors:
Strengths– factors that leverages the organizational performance
Weaknesses– factors that will affect the health care organization (cost, quality, etc).
Opportunities– factor that improve initiatives for the organization.
Threats– factors that could negatively affect organizational performance.
A SWOT analysis is a strategic planning exercise used to evaluate an organization’s strengths, weaknesses, opportunities, and threats. The SWOT analysis should match the organization’s resources and capabilities to the competitive environment in which it operates. The analysis should help guide the organization’s formulation and selection of strategy. The SWOT analysis framework is often represented in a 2 x2 matrix. (See template below). Strengths and weaknesses are internal to the company and can be directly managed by it, while the opportunities and threats are external and the company can only anticipate and react to them.
Using the health care company selected in week 2, ( the company i used is AAC HOLDINGS INC, ) create a slide presentation with no more than 8 slides with bullets and note pages that includes the following:
- The first slide should include your completed SWOT diagram.
- Identify a minimum of five (5) factors that affect the firm’s environment. You must include the internal and external environments (for example: resources, market, competitors, geographical, global) in each factor. Rate the top three (3) concerns, based on your professional experience.
- Assess and provide recommendations that will:
- Enhance the Strengths
- Minimize the Weakness
- Maximize the Opportunity, and
- Overcome the Threat
- Assume you are meeting with your internal or external stakeholders. Create a Stakeholders Recommendation in which you:
- Provide a summary of your SWOT analysis to the stakeholder selected.
- Provide three (3) recommendations.
- Include two or more references to support your rationale.