1. How do digital platforms eliminate the friction in the flow of information and communication?2. From consumers’ and marketers’ points of views – What does engaging in a more authentic manner entail?
3. How is the relationship between products and platforms getting disrupted?
4. In your opinion, are digital wallets the wave of the future?
Use these references in the above responses:
Bonchek, M. & C. France (2015), “A Cheat Sheet for Marketers on the Future of Digital Platforms,” Harvard Business Review Digital Articles, 5/5/2015, p. 2-eoa.
Samuel, A. (2016), “The Social Cost of Bad Online Marketing,” Harvard Business Review Digital Articles, 4/20/2016, p. 2-eoa.
Hoffman, D. & T. Novak (2000), “How to Acquire Customers on the Web,” Harvard Business Review, May-June, 2000, p. 179-eoa.
Reichheld, F. & P. Schefter (2000), “E-loyalty,” Harvard Business Review, July-August, 2000, p.105-eoa.
“What the Web Didn’t Deliver,” Bloomberg Businessweek, June 24-30, 2013, p.10-eoa.