Evaluate brand concepts as they relate to brand equity and effective brand management.

Throughout this course, you will be studying the importance of brand management. “According to the American Marketing Association (AMA) a brand is a name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition” (Keller, 2013, p. 2). Without getting political, develop a brand review of a past president. How would you have defined this president’s brand image? What would you have recommended that he might consider to improve his image? How would you expand on his brand and focus on a Christian voting base? Incorporate brand management marketing theory into your response.

Integration of Faith and Learning Paper Instructions

You will write a paper that is at least 500 words, demonstrates course-related knowledge, and includes biblical integration. The paper must include at least 1 scripture verse and 2 scholarly research sources (the textbook may be 1 of the 2 sources). The paper must be in current APA format, include a cover page and reference page, and use subject headers for organization.

Learning Outcomes:

1. Integrate biblical principles within the context of brand management.

2. Evaluate brand concepts as they relate to brand equity and effective brand management.

7. Develop relationship marketing tactics, loyalty program, and experiential marketing to a brand’s strategic plan.

8. Understand the importance of customer-based brand equity.