Discuss what a marketing plan is and describe
the different components of the marketing plan in your own words (see
attached picture).

* Part 1: Discuss what a marketing plan is and describe the
different components of the marketing plan in your own words (see
attached picture). Also explain, how the marketing plan is helpful to
the organization. You do not have to put together a marketing plan for
this assignment. * Part 2: Please take the elements/components you have
learned in this course (such as the SWOT, goals/objectives, etc.) and
translate/apply them into how they would be carried out into the
execution of a marketing strategy. Some examples are provided below
(these examples CANNOT be used in this assignment) – In a SWOT analysis
you determined that one of the strengths of a company was that weekly
team meetings were held where ideas are exchanged and communications are
awarded to team members who have met or exceeded goals or expectations
for the week. How can we translate or incorporate that Strength into a
marketing strategy? – Since the ideas being exchanged in the weekly
meeting are to foster growth and innovation, camaraderie, excitement,
and motivation, they can also be used to generate new ideas for
promotion. This weekly team meeting can be leveraged to spur perhaps a
name of a new product that company X has been trying to launch for
consiiderable amount of time but just havent thought of the right one. –
A real world example, Lays Potato Chips reached out to the general
public using their social media strength to ask them to come up with a
new flavor of potatoe chip. This combined the strengths the company had
with the need to execute a new marketing strategy.

 

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Discuss what a marketing plan is and describe the different components of the marketing plan in your own words (see attached picture). was first posted on February 5, 2019 at 12:47 am.
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