Develop a Marketing Feasibility Report to address the needs of this task. It should be structured as follows: 1) Frontcoverandcontentspage. 2) Executivesummary. 3) Situationalanalysis(thisshouldrefertothecountry/economiczoneyouhaveselected). 4) Marketingobjectives(usingtheSMARTformat).

Develop a Marketing Feasibility Report to address the needs of this task. It should be structured as follows:
1) Frontcoverandcontentspage.
2) Executivesummary.
3) Situationalanalysis(thisshouldrefertothecountry/economiczoneyouhaveselected).
4) Marketingobjectives(usingtheSMARTformat).
5) Marketing plan (strategy and tactical details). To include: segmentation, targeting and
positioning analysis; marketing mix analysis; e-business; customer relationship
management (CRM) issues and sustainable marketing considerations
6) Marketingbudget.
7) Conclusions,recommendationsandsummary.
8) Appendices.Toincludebiography,referencesandanyotherrelevantmaterial.
9) PowerPoint presentation of your report. This should take the form of an imagined face-to-
face ‘pitch’ to the client to support and promote your bid for this consulting contract. A maximum number of 10 slides for a 10-minute presentation. This should be inserted into the appendices section of your report as follows: once you have prepared your PPT go to the ‘File’ menu, click ‘Save as Pictures…’ this will save each slide as a separate JPEG or
??Page 2 of 7
??TIFF file. These can then be copy and pasted into the report. Please note: this PPT must be pasted into the appendices and not embedded as a separate file.
Students should take account of the marks for each section and the marking criteria when writing their marketing plan.
Guidelines:
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system (See ‘Referencing Guide’ in the Study Skills Guide in My Resources). You must use the Harvard referencing method in your assignment.
Additional notes:
Word Count: 4000 words
The word count excludes the title page, executive summary, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. See ‘Word Count Policy’ in My Resources for more information.
Assignments submitted late will be marked as a 0% fail, unless you have withdrawn your intent to submit for this module in advance of the deadline.
Your assessment should be submitted as a single word or pdf file. For more information please see the “Guide to Submitting an Assignment” document available on the module page on ilearn.
You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See ‘Dealing with Plagiarism’ in the Study Skills Guide in My Resources).
You must use the Harvard referencing method in your assignment (see ‘Referencing Guide’ in the Study Skills Guide in My Resources).
Additional materials: not defined