Corporate Profile Module III: Discuss the marketing concept and why it is important to a business. What factors in the external environment affect your company? (Cosider economic conditions, the natural environment, social and cultural trends, laws and regulations, and technology-p. 293 of Bovee and Thill.) who constitutes your company’s target market? What market-coverage strategy does your company use-undifferentiated, differentiated, concentrated, or micromarketing?) what media does it use to communcate the company’ image and marketing message?
Globalization 1) why do companies engage in international trade? (pp. 49-50) Is your company “global”? If it isn’t, why do you think it has chosen to remain purely domestic? 2) If it is global, what cultural and legal differences does it encounter in the global business environment? (pp. 58-61) 3) what form of international business activity does it engage in? (pp. 62-64) 4) Which strategic approaches does your company use? (pp.64-65) 5) If your company does not engage in international business activity, what country do you think would be good for your company’s expansion, and what strategic approach would you suggest? 6) if your company does have international operations, do you think the selected strategy is working? Would you change anything about your company’s strategy?
Corporate Profile Module IV: Google finance and Yahoo finance are excellent resources for your discussion of the financial performance of your company. Comparisons to other companies in the industry will serve to enhance your paper. Follow your class finance notes for this section. 1) Describe your organization’s financial performance. Insert the financial tables as explained in class. 2) Include and describe the Value Line report for your company. 3) How would you evaluate your company’s performance? 4) What are the prospects for future performance? 5) Perform a brief SWOT analysis on your company
You can use tables to summarize the data in this section.