1. Describe and diagnose the organizational culture of Quaker Steel? Is it
effective for the company? Why or why not? Provide specific evidence to
support your conclusions.
2. How effective has Maureen Frye been at Quaker Steel?
What are her strengths and weaknesses? Please cite articles to defend your
3. It is important that Maureen succeed at her next attempt to implement her
plan. What action steps would you recommend to Maureen for implementing
her sales plan? Identify at least five specific action steps Maureen should take
next to ensure that her plan is adopted by the sales force and why.
In answering the questions above you should cite specific articles that we have read
in class or class lectures to support your conclusions and recommendations. Your
paper should not be longer than 4 typed pages, double-spaced using size 12 font.
Also, your paper should be original and independent work. Papers are due January
21, 2017 at the start of class. Late papers will not be accepted.