creating a proposal for a strategic communication campaign for the Disney Organization.

For this project, you will be creating a proposal for a strategic communication campaign for the Disney Organization.
You should follow the strategic communications plan template from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the attachment. 
Your final project should meet these requirements:
•    Include a cover letter to pitch the proposal effectively.
•    Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report).
•    Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
•    Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
•    Ground the message with a clear theoretical approach to message design.
•    The entire report should be 7 pages (excluding the cover letter, executive summary, campaign samples, and references)
•    Incorporate effective tables or figures to present key information.
•    Include at least 2 samples of materials that would be disseminated as a result of your project

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