The National Restaurant Association publishes an annual industry factbook that can be found at Based on information in the latest report, does it appear that macro-environmental factors and the economic characteristics of the industry will present industry participants with attractive opportunities for growth and profitability? Explain.

*** 300 WORDS. Make sure to answer EACH part of the question. Research the topic and provide YOUR interpretation. At minimum, 2 references must be made available at the end of the discussion post as part of the original post. References need to be at the end of the discussion. One of the two references needs to be the following: 3 citations from ISBN: 978-1-259-54698-3 (Gamble, J. E., Peteraf, M. A., & Thompson, A. A. (2017). Essentials of strategic management: The quest for competitive advantage. New York, NY: McGraw-Hill. ***

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