BUS 365 M4A1 Discussion

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Assignment 1: Discussion—Channel Efficiency

Using the text, the Argosy University online library resources and the Internet as research resources, respond to the following:

Contrast and compare the concept of Efficient Consumer Response (ECR) and the concept of Quick Response (QR) as significant aids to management of supply chains and the success of the overall marketing strategy.    Use examples to support your response.

Write your initial response in 3-5 paragraphs.

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