Assignment 1: Developing an eCommerce Business
Assignment 1: Developing an eCommerce Business
Due Week 4 and worth 135 points
“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because
their founders never stop to define a workable strategy that sets them apart from their competition.” (Scarborough &
Cornwall, 2015, p. 106).
With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a
strategy that will form the foundation for a successful business.
Write a three to four (3-4) page paper in which you:
- Develop an idea for a prospective small business, and select a name for the company.
- Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
- Prepare a mission statement that encompasses the purpose of the business and considers its target market.
- Identify the ownership form for this business, taking into consideration tax implications, liability exposure,
managerial ability, and cost of formation.
- Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer
University courses. Please take a moment to review the SWS documentation for details (more information
and an example is included in the Strayer Writing Standards left menu link).
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the
course title, and the date. The cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful
small business.
Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.
Describe the strategic planning process and develop a strategic plan for a small business.
Describe and analyze the necessary activities and key decisions to start a small business.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.
https://blackboard.strayer.edu/bbcswebdav/institution/STANDARDIZED/StrayerWritingStandards/Strayer_Writing_Standards.pdf
Points: 135 Assignment 1: Creating an eCommerce Business
Criteria Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
- Develop an idea
for a prospective
small business, and
select a name for the
company.
Weight: 20%
Did not submit
or incompletely
developed an
idea for a
prospective
small business
and name for the
company.
Insufficiently
developed an
idea for a
prospective
small business
and name for
the company.
Partially
developed an
idea for a
prospective
small business
and name for
the company.
Satisfactorily
developed an
idea for a
prospective
small business
and name for
the company.
Thoroughly
developed an
idea for a
prospective
small business
and name for
the company.
- Identify its key
competitors and
summarize the
strengths and
weaknesses of one of
the competitors.
Weight: 20%
Did not submit
or incompletely
identifed its key
competitors and
summarized the
strengths and
weaknesses of
one of the
competitors.
Insufficiently
identifed its
key
competitors
and
summarized
the strengths
and
weaknesses of
one of the
competitors.
Partially
identifed its
key
competitors
and
summarized
the strengths
and
weaknesses of
one of the
competitors.
Satisfactorily
identifed its
key
competitors
and
summarized
the strengths
and
weaknesses of
one of the
competitors.
Thoroughly
identifed its
key
competitors
and
summarized
the strengths
and
weaknesses of
one of the
competitors.
- Prepare a mission
statement that
encompasses the
purpose of the
business and
considers its target
market.
Weight: 20%
Did not submit
or incompletely
prepared a
mission
statement that
encompasses the
purpose of the
business and
considers its
target market.
Insufficiently
prepared a
mission
statement that
encompasses
the purpose of
the business
and considers
its target
market.
Partially
prepared a
mission
statement that
encompasses
the purpose of
the business
and considers
its target
market.
Satisfactorily
prepared a
mission
statement that
encompasses
the purpose of
the business
and considers
its target
market.
Thoroughly
prepared a
mission
statement that
encompasses
the purpose of
the business
and considers
its target
market.
- Identity the
ownership form for
this business, taking
into consideration
tax implications,
liability exposure,
managerial ability,
and cost of
formation.
Weight: 25%
Did not submit
or incompletely
identified the
ownership form
for this business,
taking into
consideration
tax implications,
liability
exposure,
managerial
ability, and cost
of formation.
Insufficiently
identified the
ownership
form for this
business,
taking into
consideration
tax
implications,
liability
exposure,
managerial
ability, and
cost of
formation.
Partially
identified the
ownership
form for this
business,
taking into
consideration
tax
implications,
liability
exposure,
managerial
ability, and
cost of
formation.
Satisfactorily
identified the
ownership
form for this
business,
taking into
consideration
tax
implications,
liability
exposure,
managerial
ability, and
cost of
formation.
Thoroughly
identified the
ownership
form for this
business,
taking into
consideration
tax
implications,
liability
exposure,
managerial
ability, and
cost of
formation.
- Two (2)
references outside
the textbook
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references
poor quality
choices.
Does not meet
the required
number of
references;
some
references
poor quality
choices.
Meets number
of required
references; all
references
high quality
choices.
Exceeds
number of
required
references; all
references
high quality
choices.
- Clarity, writing
mechanics, and
formatting
requirements.
Weight: 10%
More than 8
errors present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors
present
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