A consumer is trying to determine which type of frozen dinner to eat. She considers three…

A consumer is trying to determine which type of frozen dinner to eat. She considers three attributes to be important: taste, nutritional value, and price. Nutritional value is considered to be determined by cholesterol and sodium level. Three types of dinners are under consideration. The pairwise comparison matrix for the three attributes is shown in the file P16_31.xlsx. Among the three frozen dinners, the pairwise comparison matrix for each attribute is also shown in this file. To determine how each dinner rates on nutrition, you will need the pairwise comparison matrix for cholesterol and sodium also shown in this file. Which frozen dinner would the consumer prefer?

 

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